Chris Cantell annouces Internet ads

Greg Sterling, principal analyst at Sterling Market Intelligence, states that the Internet is the new TV and more and more people used it as an alternative. Broadcasters and publishers are therefore interested in creating ads for the Internet. Google is the giant in the online advertising, however there are others making significant changes too. AOL has just launched a new type of Internet ad replacing the prerolls that are so despite by Internet users. The type is new for AOL, but it is already used by BrightCove and YouTube with an interactive advertising system. The new thicker ad is integrated within a streaming video but does not obstruct viewing and it has been developed in conjunction with PointRoll. In addition to its introduction AOL also released a revamped media player platform that introduces several new social features and a new development framework. Curt Viebranz, president of AOL's Platform-A said that ads will run across the AOL Network of video content within the newest version of the AOL Video media player platform and it will smooth the dialogue with consumers by making it active. How it works? AOL's video ticker ad appears at the bottom of the video player 10 seconds into the video stream. If the user clicks it a video ad or an interactive Flash ad within the video player window will be launched. Sterling says that this way it is easier for the users who just have to click the tick, while the burden falls on the marketer due to the fact that a fuller ad that sits behind the ticker. It's a sure thing that video ads have a promising future. TNS Research made a survey revealing that 78 percent of respondents consider online video ads to provide just like TV a mean of learning about an advertiser, while 64 percent had taken some action after seeing an online video ad. Hence all this pleaded in favor of online video ads, more changes and innovations are expected to take place. Sit back and enjoy!

Written by Claudia Sonea Edited by Zuzana Tylkova
These news are brought to you by CantellTV, its technology partner SigEx Telecom and its founder Chris Cantell. CantellTV is the fastest growing provider of digital broadcasting coupled with enhanced communications, allowing people to easily control, view, upload and share digital content through proprietary interface. CantellTV has relationships with a growing network of international clients delivering millions of videos per day with more than 50,000 new videos uploaded and 200 hours of new TV shows broadcasted daily to a wide range of viewers, from 5 to 7 year olds of LiveCartoons; to 16 to 24 year old active social users of MyJumps; to fortune 50 corporate clients utilizing enhanced broadcasting services. CantellTV is committed to delivering infinite choices to your world of entertainment at the tip of your fingers. Chris Cantell retains consulting arrangements with several pre-IPO companies.